Parag Milk Foods Launches Avvatar Popped Protein Chips
Parag Milk Foods Limited has expanded its nutrition portfolio into the snacking category with the launch of 'Avvatar Popped Protein Chips'. This move signifies the company's evolution from a dairy-led business to a broader nutrition-focused food company. The new product offers 10gms of protein per 30gms pack, is non-fried, and contains no added sugar, palm oil, or preservatives. Available in Magic Masala and Pudina flavors, the chips are priced at INR 60/- and are accessible through various channels including the Avvatar website, Quick Commerce, Vending Machines, and General/Modern Trade. This launch aims to make protein more accessible across different consumption occasions and formats, strengthening Avvatar's position in the new-age business segment.
Key Highlights
- Parag Milk Foods enters the snacking category with Avvatar Popped Protein Chips.
- Product offers 10g protein per 30g pack, is non-fried, and has no added sugar.
- Launch aligns with strategy to expand protein accessibility in everyday consumption.
- Represents evolution from dairy-led to nutrition-led food business.
Price Impact
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