Prospect Consumer Products Starts Supplying DriFrutz to Deerika

Prospect Consumer Products Limited has commenced supplies of its DriFrutz retail and gifting products, including gift hampers, to DJT Retailers Private Limited, which operates the retail brand Deerika. This move is part of the company's strategy to expand its distribution network and strengthen its presence in the retail market. The company has a state-of-the-art processing facility in Ahmedabad and aims to become a leading integrated dry fruit and premium snacking brand. The Indian cashew market is projected to grow, with a shift towards flavored and healthier snack options.