New Launch20 Aug 2026, 08:39 am
Radico Khaitan Launches Magic Moments Aam Panna Vodka
AI Summary
Radico Khaitan Limited has launched Magic Moments Aam Panna, a new flavoured vodka variant inspired by the popular Indian beverage. This launch expands the brand's 'Flavours of India' portfolio, which includes Thandaai, Alphonso Mango, and Jamun SpicyMint. The company highlights the growing Indian vodka market, driven by premiumisation and flavoured variants, with flavoured vodka accounting for over 75% of volumes in Q1 FY2027. Magic Moments holds an estimated 60% market share in India. The launch is supported by a digital-first marketing campaign featuring Kriti Sanon.
Key Highlights
- Radico Khaitan launches Magic Moments Aam Panna, expanding its flavoured vodka portfolio.
- The new variant taps into the growing Indian vodka market and consumer preference for local flavours.
- Magic Moments aims to strengthen its leadership in the flavoured vodka segment.
- The launch is part of a strategy to celebrate India's culinary heritage through innovative spirits.
Price Impact
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