Magic Moments Vodka Sells 3.25 Million Cases in Q1 FY27

Radico Khaitan's flagship vodka brand, Magic Moments, achieved a significant milestone by selling 3.25 million cases in Q1 FY2027, representing a 43% year-on-year growth from 2.27 million cases in the same period last year. This performance reinforces its position as India's leading vodka brand and the world's fifth-largest. The brand's success is attributed to the rapid evolution of India's vodka category, driven by premiumization, flavor innovation, and changing consumer preferences, particularly the growing popularity of flavored vodka which accounts for over 65% of volumes. Despite vodka's low market share in India's IMFL market (below 5%), the company sees substantial long-term growth potential and remains committed to category development through innovation and consumer engagement.