RateGain Partners Citrus Leisure for Direct Booking Growth

RateGain Travel Technologies has announced a strategic partnership with Sri Lanka's hospitality group, Citrus Leisure PLC. The collaboration will leverage RateGain's UNO Direct Stack to enhance Citrus Leisure's end-to-end direct booking journey across its hotel portfolio. This integration aims to improve guest acquisition, digital marketing, website conversion, distribution, and pricing intelligence, ultimately driving direct revenue growth, increasing conversion rates, and reducing reliance on third-party channels. The partnership signifies a comprehensive technology consolidation for Citrus Leisure and strengthens RateGain's presence in the Sri Lankan hospitality market.