Redington & Resulticks Forge 5-Year Market Expansion Partnership

Redington Ltd. has announced a five-year strategic distribution relationship with Resulticks, a global leader in real-time audience engagement solutions. This collaboration aims to accelerate the adoption of AI-driven customer engagement technologies across the Middle East, India, and South East/South Asia (SESA). The partnership leverages Redington's extensive channel network and Resulticks' AI platform to enhance customer experiences. Both companies anticipate a market opportunity exceeding $150 million over the five-year term. The initiative focuses on empowering channel partners with new capabilities, revenue streams, and joint investments in enablement and demand generation, transforming Redington's role into a technology orchestrator.