Recode Studios Opens First Modern Trade Store, Plans 15-20 More

Recode Studios Limited has opened its first modern trade store, a NewU outlet at The Opulent Mall, Ghaziabad. This marks a significant step in the company's retail expansion strategy, with plans to open an additional 15-20 NewU stores within the next 12 months. The expansion aims to strengthen Recode's presence in the organized beauty and personal care retail sector, leveraging its association with NewU, operated by H&B Stores Limited (a Dabur India subsidiary). The company expects this move to enhance brand visibility, customer experience, and reach a larger customer base, ultimately driving long-term growth and improving margins.