SBI Card Partners Eternal for New Co-Branded Credit Card

SBI Cards and Payment Services Ltd. has announced a strategic partnership with Eternal Limited to launch the co-branded 'Eternal SBI Card'. This new credit card aims to offer significant value to customers by providing instant discounts and cashback on everyday purchases across Eternal's ecosystem (Zomato, Blinkit, District, Bistro) and partner brands (Uber, ixigo, Urban Company, Apollo 24/7). Key benefits include a 10% instant discount on Zomato, District, and eligible Blinkit spends, a 5% cashback on partner brands (up to ₹1,000 monthly), a complimentary 6-month Zomato Gold membership, and a fuel surcharge waiver. The card will be available in a phased manner from October 22, 2026, with early access requests open through the Zomato, Blinkit, and District apps. This launch is expected to bolster SBI Card's retail co-brand credit card portfolio.