JLR Targets Double-Digit Revenue Growth with New Strategy

Jaguar Land Rover (JLR), a subsidiary of Tata Motors Passenger Vehicles Ltd, has announced a new strategy focused on achieving double-digit revenue growth. This involves offering greater propulsion flexibility across its Range Rover and Defender brands, including MHEV, HEV, PHEV, and BEV options. The company is also increasing its strategic focus on the North American market, with plans to collaborate with Stellantis on new products for the US. JLR aims to drive cost reductions of £1.7 billion to lower its breakeven point and is committed to investing £18 billion in future technologies by FY29. New electric models like Range Rover Electric and Jaguar Type 01 are planned.