Sterling Holiday Resorts Opens 80th Resort in Bastar

Sterling Holiday Resorts, a wholly-owned subsidiary of Thomas Cook (India) Limited, has launched its 80th resort, Sterling Naman Bastar, in Jagdalpur, Chhattisgarh. This marks the first national hospitality brand in Jagdalpur, aiming to promote the relatively undiscovered Bastar region known for its natural beauty and rich culture. The resort features 45 rooms across five categories, dining options, and recreational facilities, serving as a comfortable base for exploring local attractions like waterfalls, forests, caves, and tribal markets. The launch signifies Sterling's strategy to act as a 'Destination Architect', making lesser-known regions more accessible and appealing to travellers.