Sterling Holiday Resorts Opens New Property in Sattal, Uttarakhand
Sterling Holiday Resorts, a subsidiary of Thomas Cook (India) Limited, has launched its new resort, Sterling Lake View Sattal, in Uttarakhand. This marks Sterling's 12th property in Uttarakhand and 80th across India. The resort, featuring 24 rooms, is designed to leverage Sattal's natural attractions, including its seven lakes and rich biodiversity, aligning with Sterling's 'Destination Architect' philosophy. This strategy focuses on developing experiences around unique destination characteristics and connecting them into travel circuits. The launch aims to enhance Sterling's presence in diverse hospitality markets by offering nature-based and slower travel experiences, complementing existing destinations in the Kumaon region.
Key Highlights
- Sterling Holiday Resorts expands its footprint with a new property in Sattal, Uttarakhand.
- The launch strengthens Sterling's network to 12 resorts in Uttarakhand and 80 nationwide.
- The new resort embodies the 'Destination Architect' philosophy, focusing on unique local experiences.
- Expansion strategy emphasizes building depth through connected destinations, not just individual properties.
Price Impact
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