
Tilaknagar Industries Increases Bartisans Stake to 41.45% with ₹2 Cr
Tilaknagar Industries Ltd (TI) has increased its stake in Round The Cocktails Private Limited, makers of Bartisans cocktail mixers, to 41.45% from 36.17% through a follow-on investment of ₹2 crore. This primary infusion will fuel Bartisans' growth initiatives, enhance its quick commerce presence, and support new single-serve packaging launches. TI first invested in Bartisans in September 2024, recognizing the growing Indian cocktail culture and demand for premium, convenient at-home drinking. The investment reinforces TI's confidence in Bartisans' expansion, particularly its success on quick commerce platforms where volumes doubled in FY26. Bartisans' co-founder expressed delight in growing the partnership to accelerate geographical expansion and new product launches. TI continues to strengthen its premium ecosystem through strategic investments.
Key Highlights
- TI invested ₹2 crore, increasing stake in Bartisans to 41.45%.
- Capital to boost Bartisans' growth, quick commerce, and new packaging.
- Reinforces TI's confidence in the premium mixer category and Bartisans' potential.
- Bartisans' quick commerce volumes doubled in FY26, becoming its largest sales channel.
Price Impact
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