Quick Commerce Volumes Up 85% in Festive Season

Unicommerce eSolutions Limited reported a significant surge in e-commerce order volumes, with overall volumes increasing by 31% year-on-year during the first week of the festive season. Quick commerce platforms experienced the highest growth at 85%, indicating a strong consumer preference for rapid deliveries. Tier 3 towns led the sales, accounting for 42% of total orders, highlighting their growing importance in the e-commerce landscape. FMCG and Beauty & Personal Care sectors saw substantial order volume increases. The company's marketing automation arm, Convertway, facilitated purchases through AI-led automated calls, and its logistics arm, Shipway, improved delivery times by 30%.