Vintage Coffee Launches Roast & Ground Coffee Segment
Vintage Coffee and Beverages Limited (VCBL) has announced the launch of its new product segment, "Roasted & Ground" (R&G) Coffee. This strategic move, part of the company's premiumisation strategy, focuses on the R&G coffee market in the United States and Europe. VCBL has installed a sophisticated roaster to cater to coffee connoisseurs. The company anticipates this expansion will increase its addressable market, allowing entry into premium products and new geographies, particularly targeting the growing trend of premium in-home coffee consumption post-Covid-19. The global R&G coffee market is projected to grow significantly, with an estimated market size of USD 101.75 billion in 2026, expanding to USD 159.46 billion by 2035.
Key Highlights
- VCBL enters the "Roasted & Ground" coffee segment.
- Focus on US and European markets for premium coffee.
- Expansion aligns with company's premiumisation strategy.
- Targets growing in-home coffee consumption trend.
- Aims to increase addressable market and enter new geographies.
Price Impact
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