Zee Entertainment Appoints Ashish Mishra as Chief Marketing Officer

Zee Entertainment Enterprises Ltd. has announced the appointment of Ashish Mishra as its new Chief Marketing Officer, effective August 17, 2026. Mishra brings over two decades of marketing leadership experience, including his recent role as CMO at ACKO, where he was recognized for significant industry accolades. He previously held various leadership positions at HSBC for nearly 14 years. This appointment is part of Zee's strategy to strengthen its leadership capabilities and deepen consumer connect across its businesses. Mishra will report to CEO Punit Goenka and will be responsible for the marketing and brand agenda, focusing on consumer propositions and impactful campaigns, as well as strategic projects. Kartik Mahadev will transition to a new role within the organization.