New LaunchNov 4, 2026, 09:01 AM
Truly Hard Seltzer Launches Custom Potluck Pack for Friendsgiving
AI Summary
Boston Beer Company's Truly Hard Seltzer is launching a limited-edition "Truly Potluck Pack" to simplify drink selection for Friendsgiving gatherings. This customized 12-pack allows consumers to select Truly flavors that best complement their specific meal, addressing the common challenge of bringing the right beverages to potluck-style events. The pack is available for order on GiveThemBeer.com and features both standard 5% ABV and higher 8% ABV Unruly options. The company aims to enhance the Friendsgiving experience by taking the guesswork out of drink pairings.
Key Highlights
- Truly Hard Seltzer introduces a limited-edition Truly Potluck Pack for Friendsgiving.
- The Potluck Pack is a customized 12-pack assortment of Truly flavors designed to complement Friendsgiving meals.
- Customers can order the pack on GiveThemBeer.com by sharing their menu and flavor preferences.
- The pack includes 5% ABV lightly flavored options and 8% ABV Unruly options.
- Truly Hard Seltzer has been a pioneer in the hard seltzer category since 2016.
- The Boston Beer Company, Inc. (SAM) is a leading craft brewer and innovator in 'beyond beer' products.
Price Impact
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