PartnershipMay 13, 2026, 07:32 AM
Nexxen Expands TV Home Screen with TCL & TiVo Ads Partnerships
AI Summary
Nexxen announced the expansion of its Nexxen TV Home Screen, partnering with TCL FFALCON and TiVo Ads to make their native Smart TV inventory programmatically accessible via the Nexxen DSP. This collaboration significantly increases Nexxen's premium Smart TV native environments and Connected TV supply sources. The partnerships will allow advertisers to reach audiences during the critical 10.5-minute browsing window on Smart TV home screens, with TCL offering global access and exclusive placements in the U.S. and Canada, and TiVo Ads covering North America and the UK.
Key Highlights
- Nexxen expanded its TV Home Screen through partnerships with TCL FFALCON and TiVo Ads.
- TCL and TiVo Ads native Smart TV inventory will be programmatically available via Nexxen DSP.
- TCL's native home screen inventory will be available globally, with exclusive U.S./Canada placements.
- TiVo Ads' native home screen inventory will be available across North America and the UK.
- Nielsen data indicates households spend up to 10.5 minutes browsing Smart TV home screens.
- The partnerships aim to provide advertisers with prominent touchpoints during this browsing window.