PartnershipMay 6, 2026, 09:02 AM
Nexxen Partners with Unity for AI-Resilient Video Ad Scale
AI Summary
Nexxen International Ltd. announced a strategic partnership with Unity, the leading game engine, to provide advertisers and agencies with new AI-resilient and non-cookie-dependent video advertising scale. This integration brings Unity's in-app mobile supply into Nexxen's platform, expanding access to premium mobile gaming inventory through Nexxen DSP and third-party DSPs. The collaboration aims to future-proof advertising strategies by leveraging high-attention mobile environments that rely on deterministic signals, reaching Unity's 256M+ monthly active users in the U.S.
Key Highlights
- Nexxen partnered with Unity to deliver AI-resilient and non-cookie-dependent video scale to advertisers.
- Unity's in-app mobile supply is now integrated into Nexxen's platform, expanding access to premium mobile gaming inventory.
- The partnership allows brands and agencies to extend video footprint into high-attention mobile contexts.
- Unity reaches over 256 million monthly active users in the U.S. through its game engine.
- More than 71% of the top 1,000 mobile games are built on Unity.
- The in-app mobile environments rely on deterministic signals, making the supply durable and addressable.