Business UpdateJun 3, 2026, 08:31 AM
Nexxen Report: 14M New Viewers for FIFA World Cup 2026
AI Summary
Nexxen released its "FIFA World Cup Predictions and Insights Report: Volume 2," examining how economic uncertainty and media fragmentation are influencing American engagement with the 2026 FIFA World Cup. The report highlights audience expansion, with 14 million new viewers tuning in due to free ad-supported streaming (FAST) platforms like Tubi. Additionally, 9 million more fans plan to watch in free out-of-home environments, underscoring the growing importance of free and flexible viewing options for advertisers.
Key Highlights
- 14 million Americans who previously did not plan to watch World Cup matches now will tune in via Tubi.
- 9 million more fans plan to watch matches in free out-of-home environments.
- 40% of consumers plan to add a subscription service to watch the tournament.
- One in four consumers choosing a virtual multichannel video programming distributor (vMVPD).
- 19 million Americans do not plan to watch matches live but will engage with highlights and recaps.
- 86% of intended FIFA World Cup 2026 viewers have cut back on discretionary spending.
Price Impact
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