TTEC Releases 'CX Under Pressure' Journal on AI's Impact on CX

TTEC Holdings, Inc. announced the release of its latest Customer Strategist Journal issue, titled "CX Under Pressure." This publication highlights the forces reshaping customer experience (CX) and the strategic shifts brands need to make to remain competitive, especially with the rapid advancements in AI. The journal's cover story, "The State of CX: A New Era Needs New Rules: 7 Shifts Every Brand Must Make to Survive the CX Evolution," identifies critical changes driven by AI adoption, evolving customer expectations, and privacy concerns. TTEC's CEO, Ken Tuchman, emphasized that AI is raising expectations faster than most organizations realize, necessitating a redefinition of the relationship between people, technology, and trust.