StockWatch
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Household Appliances
Management Change2 Jul 2026, 10:10 pm

Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer

AI Summary

Bajaj Electricals Limited announced the appointment of Tiny Sengupta as its new Chief Marketing Officer (CMO), effective June 29, 2026. Sengupta will lead the company's marketing function, overseeing integrated marketing strategy and brand positioning for its portfolio brands, Bajaj and Morphy Richards. She brings over 22 years of global experience in Healthcare and FMCG, having previously worked with major organizations like Johnson & Johnson, Marico, Dabur, Henkel, and GSK. Her most recent role was Country Director, Vision Care at Johnson & Johnson India. The company, a part of the $100 billion Bajaj Group with a turnover of INR 4,462 crores (FY 25-26), expects Sengupta's expertise to accelerate growth and create sustained value.

Key Highlights

  • Tiny Sengupta appointed as Chief Marketing Officer.
  • Sengupta brings over 22 years of global marketing experience.
  • She will lead marketing strategy for Bajaj and Morphy Richards brands.
  • Appointment aims to accelerate growth and build brand equity.