Capri Loans Launches New Brand Campaign Featuring Nayanthara

Capri Global Capital Ltd, operating as 'Capri Loans', has launched an integrated brand campaign featuring actor Nayanthara. The campaign, themed #DreamsGetWings for the brand film and #TryCapriGoldLoans for the gold loan film, aims to reinforce the company's commitment to accessible, transparent, and customer-centric financial solutions. The brand film highlights Capri Loans as a trusted partner empowering individuals, while the gold loan film positions gold as a valuable financial asset. The campaign utilizes a multi-media strategy across television, print, and digital platforms to strengthen its presence in Southern India and deepen customer connections. Capri Loans is a diversified NBFC with an Assets Under Management (AUM) of over ₹40,000 crores.