New Launch5 Aug 2026, 02:37 pm
Urban Company Launches Native M3 Pro Water Purifier
AI Summary
Urban Company Ltd has launched its new premium water purifier, the Native M3 Pro, featuring a 3-year unconditional warranty and long-life filtration technology. The purifier offers 100% RO purified water, a stainless-steel tank, smart app integration for real-time monitoring, and advanced mineralization. Priced at ₹22,000 onwards, it aims to reduce maintenance costs and total cost of ownership, with customers potentially saving over ₹26,000 in nine years. This launch aligns with the strong growth of Urban Company's Native business, which saw ₹267 crore in revenue and 130% YoY growth in FY26.
Key Highlights
- New Native M3 Pro water purifier launched with 3-year warranty.
- Features long-life filtration, reducing maintenance and ownership costs.
- Smart app integration for real-time water quality monitoring.
- Priced at ₹22,000 onwards, targeting premium home appliance market.
- Native business shows strong growth with ₹267 Cr revenue in FY26.
Price Impact
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