Sterling Holidays Expands Spiritual Tourism with Varanasi Entry

Thomas Cook (India) Ltd's wholly-owned subsidiary, Sterling Holiday Resorts Limited, has announced its expansion into spiritual tourism with the opening of Sterling Varanasi. Located near the Sankat Mochan Hanuman Temple, the 33-room property enhances Sterling's network in key spiritual destinations across India. This move aligns with Sterling's 'Destination Architect' strategy, focusing on travel motivations beyond conventional categories. The Varanasi property features contemporary rooms, a vegetarian restaurant, and a venue for events, aiming to provide comfort and reliability for travelers seeking spiritual experiences intertwined with culture and heritage. This expansion strengthens Sterling's presence in a significant spiritual hub, complementing its existing portfolio in cities like Ayodhya, Haridwar, and Puri.