
New Launch29 Sept 2026, 08:47 am
Mini Diamonds Subsidiary Launches Gen Z Lab-Grown Diamond Collection
AI Summary
Mini Diamonds India Ltd's wholly owned subsidiary, Namra Jewels Private Limited, has launched a new collection of lab-grown diamond-studded jewellery targeting Gen Z and young consumers. The collection features contemporary styling and accessible luxury, with prices below ₹50,000. This initiative aims to cater to the evolving preferences of younger consumers who view jewellery as a form of personal expression. The launch expands Namra Jewels' product portfolio and strengthens its connection with a new generation of buyers, potentially driving future growth for Mini Diamonds (India) Limited.
Key Highlights
- Subsidiary Namra Jewels launches new lab-grown diamond jewellery collection.
- Collection targets Gen Z and young consumers with prices under ₹50,000.
- Aims to capture evolving consumer preferences for self-expression.
- Expands product portfolio and strengthens brand connection with younger buyers.
Price Impact
More from MINID