Mini Diamonds Subsidiary Launches Men's Lab-Grown Diamond Jewellery

Mini Diamonds (India) Limited's wholly owned subsidiary, Namra Jewels Private Limited, is launching an exclusive men's jewellery collection featuring contemporary gold lab-grown diamond pieces. The collection, including cufflinks, bracelets, rings, and brooches, will be rolled out progressively across online and offline channels during the festive season. This strategic move aims to tap into the growing men's jewellery market, driven by personal style expression, and is expected to enhance customer engagement, increase store footfall, and expand Namra Jewels' market positioning as a lifestyle brand. Management believes this expansion will contribute significantly to the brand's long-term retail growth.