Coforge Highlights Shift to Agentic Travel and Modern Airline Retailing

Coforge Limited, a global AI-native engineering services leader, has announced a significant shift in the travel industry towards 'Agentic Travel' and 'Modern Airline Retailing' (MAR). This transformation, driven by AI-native travelers and autonomous agents, will redefine how journeys are discovered, purchased, serviced, and managed. Coforge anticipates this will reshape airline engagement, content distribution, operations, and revenue growth. The company's solution, Aeronova.AI, is designed to help travel enterprises execute their Offer and Order strategies by leveraging agentic AI and orchestrated agents to simplify business transformation and enable AI-driven decision-making at scale.