Cupid Partners with V2 Retail, Targets ₹400 Cr Revenue

Cupid Limited has entered into a long-term exclusive retail partnership with V2 Retail Limited, which operates over 425 stores across India. This strategic arrangement will provide Cupid with 400 square feet of dedicated retail space in each V2 Retail store, including future outlets. The company anticipates this partnership will generate approximately ₹400 crore in incremental annual revenue within the next 12 months. Cupid's products are expected to be available across V2 Retail's network by mid-December 2026. This move is a significant step in Cupid's domestic FMCG expansion strategy, aiming to enhance brand visibility, accelerate distribution, and strengthen its consumer-facing presence in the personal care and wellness sector.