StockWatch
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Advertising & Media Agencies
Acquisitions27 Oct 2026, 07:30 am

Liqvd Digital Acquires 100% Stake in Adlift Marketing

AI Summary

Liqvd Digital India Ltd has acquired an additional equity stake in Adlift Marketing Private Limited, increasing its shareholding from 76.79% to 100%. This acquisition makes Adlift a wholly owned subsidiary of Liqvd Digital. The transaction was funded through IPO proceeds, with a cash consideration of ₹9,00,01,813.05 for the acquisition of 23.21% of the equity share capital. Adlift operates in the digital marketing and IT services industry, providing internet marketing and web/software/mobile development services. Its turnover as of March 31, 2026, was ₹3,803.27 Lakhs. The acquisition aligns with the company's IPO objectives and does not involve related party transactions.

Key Highlights

  • Liqvd Digital now owns 100% of Adlift Marketing, making it a wholly owned subsidiary.
  • Acquisition cost was ₹9,00,01,813.05, funded by IPO proceeds.
  • Adlift Marketing operates in digital marketing and IT services.
  • Turnover of Adlift was ₹3,803.27 Lakhs as of March 31, 2026.
  • Transaction is not a related party deal.