LT Foods Launches 5th DAAWAT World Biryani Day with SRK

LT Foods is celebrating the 5th edition of DAAWAT® World Biryani Day®, an initiative instituted in 2022 to celebrate the love for biryani. This year's campaign features Bollywood star Shah Rukh Khan and allows consumers to create personalized videos with him. Celebrated annually on the first Sunday of July, the event aims to foster a global biryani movement. The campaign integrates technology, entertainment, and food to create memorable experiences for consumers. LT Foods, a global FMCG company with over 70 years in the specialty rice business, reported consolidated revenues of approximately ₹11,023 crore in FY'26.