LT Foods partners Chef Ranveer Brar for DAAWAT Delight campaign

LT Foods Ltd. has announced a new brand ambassador partnership with celebrity chef, author, and television personality, Chef Ranveer Brar. This collaboration marks the launch of a new campaign for their DAAWAT® Delight Basmati offering. The campaign, conceptualized by BBDO India, highlights DAAWAT® Delight's 'Superior Flavour Absorption' proposition through relatable dining moments and Chef Brar's storytelling. The campaign aims to reinforce DAAWAT®'s position in the premium basmati category and enhance everyday food experiences. DAAWAT® Delight is now available across various retail channels including Q-Commerce, Modern Trade, and General Trade.