LT Foods Launches Daawat Rozana Campaign with Chef Ranveer Brar

LT Foods Ltd. has launched a new campaign for its DAAWAT® Rozana Basmati rice brand, featuring celebrity Chef Ranveer Brar. The campaign, themed 'Har Din Baney Perfect', aims to highlight the consistency and quality of DAAWAT® Rozana for everyday meals, positioning it as an upgrade from loose basmati rice. The company seeks to strengthen its presence in the everyday rice consumption market and increase penetration of branded packaged Basmati rice. DAAWAT® Rozana Delight is available across various retail channels including e-commerce, Q-commerce, modern trade, and general trade.