Meesho Acquires Kirana Club for ₹202 Cr

Meesho has acquired Kirana Club, a B2B commerce platform for kirana retailers, for approximately ₹202 crore. This acquisition aims to expand Meesho's reach into India's vast kirana economy, estimated at over $650 billion, with kirana and general trade channels dominating 90% of the grocery market. Kirana Club, founded in 2020, has built a community of over 4.1 million registered retailers on its mobile-first platform, enabling them to discover and order FMCG and grocery products. Kirana Club will continue to operate independently within the Meesho group. The deal provides a full exit for existing investors while retaining founder leadership. This move is expected to deepen Meesho's access to underserved markets and accelerate its mission of democratizing internet commerce.