Business Update4 Jun 2026, 04:41 pm
Meesho's AI PRISM Transforms Discovery for 264M Indians
AI Summary
Meesho has launched PRISM, its AI-driven Personalised Ranking & Intent Signal Module, designed to enhance product discovery for its 264 million annual transacting users. This system moves beyond traditional keyword search to understand user intent in real-time, with over 75% of orders now originating from AI-powered personalized feeds. PRISM utilizes over 100 AI ranking models, processing trillions of signals daily to understand how users shop across 10+ languages. It also aids sellers in reaching high-intent customers more effectively. The system is built on Meesho's in-house BharatMLStack and includes Trendpulse, an LLM-powered discovery engine to identify emerging demand patterns.
Key Highlights
- Meesho's AI system PRISM enhances product discovery for 264M users.
- Over 75% of orders now come from AI-driven personalized feeds.
- PRISM uses 100+ AI models and trillions of signals for real-time intent understanding.
- Supports 10+ languages and helps sellers reach high-intent customers.
- Built on in-house BharatMLStack for efficient AI workloads.
Price Impact
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