Orient Electric Appoints Sandhya Biswas as Chief Marketing Officer

Orient Electric Ltd has announced the appointment of Ms. Sandhya Biswas as Chief Marketing and Customer Experience Officer and Senior Management Personnel. The appointment was approved by the Board of Directors via circulation on September 14, 2026, and is effective from the same date. Ms. Biswas brings nearly 20 years of experience across various consumer-focused industries, including consumer durables, lifestyle, telecom, and home improvement. Her expertise spans business management, brand building, digital marketing, and driving business growth through consumer insights. This appointment is in line with SEBI regulations and the company's commitment to strengthening its management team.