MTR brings back annual Karunadu Swada fest 2026 in Bengaluru
MTR, a brand under Orkla India, successfully inaugurated its annual MTR Karunadu Swada food festival in Bengaluru on April 24, 2026, at Jayamahal Palace. The festival, themed 'the story before the recipe', celebrates Karnataka's rich culinary heritage, focusing on indigenous ingredients and forgotten recipes from six regions. It showcases over 75 dishes, curated by MTR's culinary experts and home-cooks, emphasizing hyper-local and seasonal ingredients. A distinctive highlight is the concept of "One Region. One Unique Ingredient. One Forgotten Recipe." MTR also unveiled the second edition of its coffee table book, "The story before the recipe," and featured a live performance of a specially composed Sambar song by musician Vasu Dixit. CEO Sunay Bhasin reiterated MTR's century-long commitment to preserving regional cuisine. The event also includes cultural performances and anticipates over 3000 visitors, reinforcing its status as a significant culinary and cultural platform.
Key Highlights
- MTR, Orkla India's brand, launched its annual Karunadu Swada festival in Bengaluru.
- The festival celebrates Karnataka's culinary heritage, indigenous ingredients, and forgotten recipes.
- It features over 75 dishes, a new coffee table book, and cultural performances.
- Aims to strengthen MTR's brand connection with regional traditions and consumers.
- Expected to attract over 3000 visitors, enhancing brand visibility and engagement.
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