MTR Launches Protein Breakfast Range

MTR, a brand of Orkla India Ltd, has launched its new Protein Breakfast Range, expanding its offerings in the breakfast category. The range incorporates plant-based protein into familiar Indian breakfast items, catering to evolving consumer preferences for healthier and more conscious food choices. The new products, including Protein Rava Idli Mix, Protein Dosa Mix, Protein Upma Mix, Protein Poha, and Protein Upma, are fortified with 10g of plant-based protein per serving and are free from added preservatives, maida, palm oil, and use low-sodium salt. This launch aims to strengthen MTR's market leadership by offering convenience, authentic taste, and improved nutritional profiles. The range will initially be available in top four metro cities through quick-commerce and general trade outlets, with a phased expansion planned.