Pine Labs Extends 5-Year Tech Partnership with Woolworths Group

Pine Labs announced the extension of its five-year technology partnership with Woolworths Group, continuing to power their gift card ecosystem. Through its subsidiary Qwikcilver, Pine Labs will enhance platform capabilities, deepen API integrations, and support new digital stored-value experiences for Woolworths' gift card programs. This extended collaboration focuses on strengthening the technology foundation to support evolving gift card experiences across physical and digital channels, aligning with the trend of stored-value platforms becoming critical enterprise commerce infrastructure. The partnership aims to provide a scalable, API-led technology foundation for Woolworths' gift card modernization.