Recode Studios enters quick-commerce via Nykaa Now

Recode Studios Limited has entered the quick-commerce segment by partnering with Nykaa Now, offering 60-minute delivery for its beauty and personal care products across seven major cities. This move is part of Recode's omnichannel strategy to enhance accessibility and digital reach. Additionally, the company is now available on Nykaa Superstore, a B2B platform, to expand its distribution in Tier 2 and Tier 3 cities. This expansion leverages Nykaa's existing infrastructure, requiring no additional investment from Recode for logistics or fulfillment. The company targets revenue growth of approximately 50% in FY27 and beyond, driven by its capital-efficient omnichannel model.