Senco Gold Acquires 68% Stake in Melorra for ₹68 Cr

Senco Gold Ltd has executed a Share Subscription Agreement and Shareholders' Agreement to acquire 68% of the equity share capital of August Jewellery Private Limited (AJPL), which operates under the brand name 'Melorra'. The aggregate consideration for this acquisition is ₹68 crore, to be invested in multiple tranches. The completion of the acquisition is subject to certain conditions precedent. AJPL is engaged in the manufacturing, marketing, and selling of jewellery, with a turnover of ₹9792.91 lakhs for the financial year ended March 31, 2026. This strategic investment aims to reinforce Senco Gold's digital and omnichannel strategy, catering to the young consumer segment and leveraging AJPL's e-commerce capabilities. The acquisition is expected to create significant synergies and enhance customer experience. No governmental or regulatory approvals are required, and the acquisition is not a related party transaction. AJPL will become a subsidiary of Senco Gold Limited post-acquisition.