New Launch9 Oct 2026, 04:14 pm
United Breweries Launches Heineken Silver in Assam
AI Summary
United Breweries Ltd (UBL), a part of the HEINEKEN Company, has announced the launch of its premium mild lager beer, Heineken® Silver, in the state of Assam. This marks the product's availability in 11 markets across India, catering to the growing demand for premium international beer experiences. The launch, effective October 9, 2026, is focused on the domestic market. Heineken® Silver is brewed with three natural ingredients and UBL's signature A-Yeast, offering a smooth and crisp taste. The company aims to drive premiumization through its extensive network and innovation-led growth strategy. The product is priced at INR 120 for a 330 ml pint, INR 160 for a 500ml can, and INR 200 for a 650ml bottle.
Key Highlights
- Heineken® Silver launched in Assam, India on October 9, 2026.
- Product is a premium mild lager beer targeting the domestic market.
- Availability expands to 11 markets, reflecting premiumization trend.
- Pricing details provided for pint, can, and bottle formats.
Price Impact
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