Varun Beverages partners with Asahi to launch Calpis brand in India

Varun Beverages Limited (VBL) has entered into a business alliance with Japan-based Asahi Group Holdings, Ltd. to introduce the iconic 'Calpis' brand into the Indian market. This marks Asahi Group's first entry into India's non-alcohol/non-carbonated beverage sector. VBL will manufacture, distribute, and sell ready-to-drink, non-alcohol, non-carbonated dairy-based products under the Calpis brand, starting with Original and Mango flavors in the second half of 2026. Asahi Group will handle product development and technical support, while its local subsidiary will manage marketing and brand management. This strategic partnership leverages VBL's extensive manufacturing and distribution network to tap into India's rapidly growing non-alcohol beverage market.