StockWatch
·

Credo Brands Marketing Ltd

BSE: 544058

P/L Snapshot

Q1 FY27 · standalone

vs Q4 FY26·vs Q1 FY26
Revenue
127.36
-23.5%+4.8%
Expenditure
124.22
-14.9%+9.6%
Net Profit
2.29
-85.0%-63.7%
OPM %
21.22%
-4.36pp-4.66pp

Shareholding

Pattern breakdown

P/L Trends

(in crores)

RevenueExpenditureNet Profit
0.0052.11104.21156.32208.43Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27
Price Chart
Reports

Mufti 2.0 Spend Is Outpacing Revenue Growth — And Management Won't Say When It Won't

brand transformation · margin compression · marketing ROI

Result verdictFollow-upQ1 FY2718 Aug 20266 minConsumer & Retail

Mufti 2.0 costs spike, profit halves, growth stalls at 4.4%

brand transformation · discretionary softness · marketing intensity

TranscriptDeep diveQ1 FY2718 Aug 20266 minConsumer & Retail

Credo Brands Q1 FY27: PAT falls 64% YoY as margins compress despite 4% revenue growth

apparel retail · margin compression · opm below guidance

ResultsQ1 FY2712 Aug 20263 minConsumer & Retail
Latest
Quarterly Result11 Aug, 6:43 pm

Credo Brands Q1 FY27: PAT falls 64% YoY as margins compress despite 4% revenue growth

Credo Brands (MUFTI) reported standalone Q1 FY27 (quarter ended June 30, 2026) revenue of ₹125.3 Cr, up 4.4% YoY from ₹119.9 Cr, but standalone PAT fell 63.8% YoY to ₹2.3 Cr from ₹6.3 Cr, with basic EPS at ₹0.35 versus ₹0.97 a year ago; net profit margin compressed to 1.8% from 5.2%. Against the seasonally stronger Q4 FY26 (EOSS-driven), revenue was down 22.8% and PAT down 85% QoQ — a sequential drop that reflects Q1's structurally weak seasonality for apparel retail rather than fresh deterioration, so the YoY read is the one that matters. The squeeze sits below the gross-profit line. Gross margin held broadly flat at ~61.6% (vs ~61.5% a year ago; gross profit grew ~4.6% YoY, matching management's own claim in its press release that "gross profit grew 5%" YoY), so premiumisation under Mufti 2.0 isn't costing margin at the product level. Instead, employee costs rose to 7.5% of revenue (from 7.0%) and other expenses — which include the guided step-up in advertising/branding spend (9-10% of revenue for FY27) — rose to 32.9% of revenue from 28.7%. Finance costs plus depreciation climbed to 25.5% of revenue from 20.4%, as the Mufti 2.0 store-network build-out adds fixed costs ahead of the sales base catching up. Combined, operating margin (OPM) fell to 21.2% — below management's guided FY27 EBITDA margin band of 23-24% — versus 25.9% YoY and 25.6% in Q4 FY26. Management's own framing calls this "steady performance despite continued softness in discretionary spending," and 4.4% YoY revenue growth is broadly consistent with its guided mid-single-digit growth for FY27. But this quarter's OPM print running below the 23-24% guided band is a miss on the profitability guidance specifically, even allowing for Q1 seasonality — prior-year Q1 OPM of 25.9% was still above the current guided range, so seasonality alone doesn't explain the shortfall. No brokerage consensus estimates for this specific quarter turned up in search, so the beat/miss versus Street is unknown. Concurrently with the results, the board fixed August 28, 2026 as the dividend record date and set the AGM for September 11, 2026.

11 Aug 2026, 06:43 pm

Corporate Events

Board MeetingMUFTI
2026
11Sep

Board Meeting

The 27th Annual General Meeting will be held to transact ord…

BSE Filing
Board MeetingMUFTI
2026
11Sep

Board Meeting

To receive, consider and adopt the Audited Financial Stateme…

BSE Filing
DividendMUFTI
2026
28Aug

₹2 / share

BSE Filing
Board MeetingMUFTI
2026
11Aug

Board Meeting

To consider and approve the un-audited standalone Financial …

BSE Filing
Board MeetingMUFTI
2024
28Oct

Board Meeting

Consideration And Approval Of The Unaudited Standalone And C…

BSE Filing
DividendMUFTI
2024
30May

₹0.5 / share

BSE Filing
Board MeetingMUFTI
2024
30May

Board Meeting

consider and approve the Standalone and Consolidated Audited…

BSE Filing