
Aayush Wellness Launches Calcium & Vitamin Supplement
Aayush Wellness Limited has expanded its nutraceutical portfolio with the launch of "Aayush Calcium Vitamin Tablets". This new product targets the significant calcium and vitamin deficiencies prevalent in India, aiming to support bone and joint health. The company is entering the rapidly growing USD 178 billion dietary supplements market, driven by increasing consumer focus on proactive wellness. The formulation includes Calcium Citrate, Vitamin D2, Magnesium, Zinc, and Folic Acid, designed for enhanced absorption and overall musculoskeletal vitality. This move aligns with Aayush Wellness's strategy to address critical nutritional gaps and capitalize on the expanding preventive healthcare sector in India.
Key Highlights
- Launched "Aayush Calcium Vitamin Tablets" to address nutritional deficiencies.
- Expands into the USD 178 billion global dietary supplements market.
- Targets widespread calcium and Vitamin D deficiencies in India.
- Product formulation focuses on bone and joint health support.
- Aims to capitalize on the growing preventive healthcare trend.
Price Impact
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