EaseMyTrip Partners Jharkhand Govt for Digital Tourism Promotion

EaseMyTrip (EMT) has signed a Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand, to digitally promote the state's tourism offerings. The partnership aims to leverage EMT's travel ecosystem, customer reach, and digital capabilities to enhance Jharkhand's visibility among domestic travelers. The initiative will focus on promoting spiritual destinations like Shri Baidyanath Dham, waterfalls, forests, and cultural heritage through targeted digital marketing and promotional activities. EMT will also launch content-driven campaigns featuring influencers to showcase the state's adventure, natural beauty, and cultural richness. This collaboration aligns with EMT's strategy to strengthen domestic tourism and make Indian destinations more accessible.