MTR Launches Minute Fresh Batter Range in Hyderabad

MTR Foods, a subsidiary of Orkla India, has introduced its MTR Minute Fresh Batter range in Hyderabad. This strategic launch expands the company's convenience food portfolio in the city, catering to evolving consumer demand for authentic and convenient breakfast solutions. The new range includes Dosa Batter, available in 425g (₹60), 850g (₹98), and 1.5kg (₹150) packs, and Rice Rava Idli Batter, offered in a 750g pack (₹98). MTR Foods emphasized its deep understanding of South Indian breakfast traditions, creating distinct batters for Dosa and Idli to meet local preferences. The products will be available through leading quick-commerce and e-commerce platforms in Hyderabad, reinforcing MTR's commitment to innovation and portfolio expansion while maintaining taste and quality.